A digital partnership proposal · July 2026
A website built to be found and booked. A partner to keep it that way.
Built for the Asheville searches that book rooms and fill jobs, then kept sharp every month.
01 — What you told us
Your site is nearly invisible in search, and it is costing you bookings.
Your team said it plainly: the site gets almost no traffic outside careers, guests cannot find you to book direct, and the AI answer at the top of Google rarely includes you.
Invisible in search
In your team's own words, the site gets almost zero traffic outside the careers section.
Careers on a separate address
Your one working funnel lives off-domain, and it does not sell you as an employer.
AI answers first
Google now leads with an AI summary before any links, and you are not in it.
What you asked for
Keep everything that works, then add a fresh look, direct bookings, sales leads, and careers on the main domain.
02 — The goal
Be the answer when someone searches for a hotel in Asheville or an Asheville job.
No one can honestly guarantee the top spot in Google, and we won't pretend otherwise.
What we will deliver: through Search Engine Optimization and Answer Engine Optimization (SEO/AEO), we improve the likelihood that hotel searches land on your website, and that jobseekers looking for hospitality work in Asheville land on you.
03 — Where the value is
Three funnels the current site leaves on the table.
Direct bookings
A guest who books direct skips the OTA commission. The site wins that demand and sends it straight to Hilton.
Faster hiring
Careers pages that rank and convert fill roles with less spend on agencies and job boards.
Group & events
Group blocks, meetings, and event inquiries have no home on hilton.com or an OTA. The site makes them your funnel.
The return depends on your booking mix and hiring needs, so we won't invent a number. But every booking kept direct, every role filled in-house, and every group inquiry captured is value the current site lets slip.
04 — Why guests choose you
Family-run. Boutique hospitality. Deep roots in Asheville. The booking sites can't be local. You are.
The site's job is to showcase what only you can offer, without other travel sites taking your visibility.
The searches they ignore
Hotel near the Biltmore. Pet-friendly. Extended-stay. Meeting space. These are the searches that book. Your pages become the answer and point guests to the right property.
One stop, five hotels
Guests don't know you run five hotels across town. Hilton lists each one alone. An OTA lists them beside rivals. Your site points them to the right one.
What only you can sell
Group blocks, event proposals, corporate rates, hiring. None of it lives on a booking site. All of it is yours.
05 — The prototype
Most proposals ask you to imagine it. Yours is already built.
This is not a mockup. It is a working website designed for Asheville Hotel Group, live right now for your team to click through.
The prototype homepage · staging.asheville-hotel-group.pages.dev
06 — The prototype · Careers
Careers that recruit as well as your hotels host.
It tells your story as an employer, long tenure and promote-from-within front and center. Listings filter by property, area of town, and role. Applications still flow through Talentronic, the applicant system your HR team already runs, and every role is marked up so it surfaces on Google for Jobs.
Careers, on your main domain
07 — More applicants
How we get more people applying.
Careers is your one working funnel today. We are not replacing what works: applications keep flowing through Talentronic. We widen the funnel above it.
One domain, one strength
Careers moves from its separate address onto ashevillehotelgroup.com, with redirects that keep what the old address earned. Every job view now strengthens the same site Google ranks.
Found on Google for Jobs
Every role is marked up so it can surface in Google's jobs box for searches like hotel jobs in Asheville, visibility most local employers never claim.
Sell the career, not just the job
Your story, long-tenure voices, and promote-from-within culture, presented the way you sell rooms. People apply to places they can picture a future in.
Easy to find the right role
Listings filter by property, area of town, and job type, and applying takes the candidate straight into Talentronic, the system your HR team already runs.
08 — The prototype · Hotels & Meetings
Every property represented. Every venue sellable.
A page per hotel with a direct Book-on-Hilton button that opens in a new tab, so your site stays open. Plus a Meetings & Groups hub with pages for celebrations, corporate meetings, group travel, corporate rates, and the Garden Grille.
Our Hotels · one page per property
Meetings & Groups · every venue its own page
09 — More bookings
How we get more guests booking direct.
Keyword research first
Before we build, we map how travelers actually search for Asheville stays, so every page targets real demand instead of guesses.
Own the searches that book
Dedicated pages for near the Biltmore, pet-friendly, extended-stay, the airport, free breakfast, and meeting space. Specific questions, and you are the answer.
Speak AI's language
Structured data on all five hotels, and pages written so AI summaries can read and cite you. When Google answers first, the goal is to be the source it quotes.
A frictionless path to book
Every page routes guests to the right property and a direct Book-on-Hilton button. Group and event inquiries are captured on your site instead of drifting to an OTA.
Tuned every month
Search work does not end at launch. Rankings are watched, pages adjusted, and new opportunities added as part of the partnership. This is where the compounding happens.
10 — What you get
The complete site. One price. No add-on menu.
Everything below is included in the $12,000 build. Nothing here is an upsell.
- Custom design system + homepage
- Five individual property pages
- Careers + Talentronic + Google for Jobs
- Meetings & Groups hub and sub-pages
- About, team, and News & Events
- Search-intent landing pages
- SEO / AEO foundation + keyword research
- Structured data across all five hotels
- WordPress migration + redirects
- Email moved to Google Workspace, no downtime
11 — Security
Secure by design.
Off WordPress for good
Moving off WordPress takes you off the most-attacked stack in hospitality. No plugins, no database, simply less to break into. Applicant data stays in Talentronic, so you never hold sensitive personal information.
Covered around the clock
HTTPS, security headers, DDoS protection, daily backups, uptime alerts, and one-click rollback, all included in the partnership. If something does go wrong, fixing it is our job, not your bill.
12 — The monthly report
One email a month: what happened, and what's next.
No dashboards to log into and no jargon. Every month you get a plain-English report on the numbers you actually care about.
Bookings funnel
Visits, where they came from, and clicks through to Hilton booking, broken out for each property.
Hiring funnel
Job page traffic and apply clicks into Talentronic, so HR watches the pipeline fill.
Search & AI visibility
Where you rank for the searches that matter, and whether AI answers are citing you.
What we did, what's next
The changes we shipped, what moved, and what we are working on next month.
If a number moves the wrong way, the report says so and tells you what we are doing about it.
13 — The other proposal
You have another bid. Here's the honest side-by-side.
Integritive is a legitimate local agency and their bid is cheaper up front. The difference is what happens after launch, and everything below comes from their written proposal.
| Integritive | RoxLabs | |
|---|---|---|
| Platform | WordPress rebuild, the platform you're on today. Quarterly security fees, and their contract bills hack cleanup to you. | Custom build. No plugins or database to breach. If something breaks, that's our job, not your bill. |
| Search after launch | SEO is a one-time setup. Keyword research only inside an optional copywriting add-on. No ongoing search work. | Every month. Rankings and AI visibility worked on and reported, included in the partnership. |
| Careers + Talentronic | Not addressed in their proposal. | Central. Employer-brand careers, Talentronic apply flow, Google for Jobs. |
| Changes after launch | You edit WordPress yourselves after a 2-hour training, or pay $31.25 per quarter-hour. | Included. Email or text the change and we ship it. |
| Price | $5,000 build plus add-ons (copywriting $750 to $2,250), about $900/yr required ongoing. | $12,000 all-in build + $500/mo partnership covering everything above. |
Cheaper up front is real, and if the goal were the lowest-cost rebuild we would say take it. Your stated goal, being found, recruiting, and winning group business, is the part their proposal leaves out.
14 — Investment
One straightforward price. You own it outright.
The build · one-time
The complete site, everything on the list, live in about two weeks. 50% to start, balance at launch.
The partnership · monthly
Hosting, security, every update shipped for you, monthly analytics report, ongoing SEO/AEO, and a yearly design refresh. Month-to-month, cancel with 30 days notice.
You own the website, content, and code outright. New pages or features beyond the agreed scope are quoted separately, so there are never surprise invoices.
15 — The partnership
No logins. No training. You send it, we ship it.
No technical staff required. Email or text us the change and it goes live, covered by your monthly.
Always current
Event listings, job posts, news, photos: send them over and they're live, usually same day.
Always improving
The ongoing SEO and AEO work compounds. A yearly design refresh keeps the site feeling new.
Referral partner rate
Know other operators who'd use this? Once your referrals are onboarded, your monthly drops from $500 to $199 for as long as you're a partner. Same service, nothing cut.
16 — Next steps
Sign, and we move the same week.
Sign & reserve
Sign from the proposal page and a 50% deposit invoice arrives in your inbox automatically. Paying it locks your start date.
Kickoff & access
Pick a slot, join the onboarding space, we gather access and lock the design.
Two weeks to live
Build, migrate email and redirects, you walk the staging site, we fix, then cutover.
From there
The partnership keeps it running and ranking. Send changes by email or text.